Insights Category: Customer Data

Unifying CRM Profile and Behavioral Data with Launchpad

by Shannon Gantt, Dec 16, 2025

Launchpad is an ETL data management platform designed to unify scattered CRM and behavioral customer data for better analytics and automation....

How to Automate Google My Business Review Responses

by Martin Donnells, Oct 24, 2025

This article outlines how you can automate AI-powered GMB responses using a data management platform like Launchpad along with your ChatGPT or Gemini instance....

Automate the Real-Time Capture & Transfer of Leads to Your Database or CRM with Launchpad

by Paul Cote, Feb 17, 2025

We are excited to introduce a powerful feature that allows you to instantly capture data from lead forms and instantly funnel it into your database or CRM....

Leveraging Webhooks to Streamline Lead Generation: Connecting Advertising Platforms to CRM Databases

by Paul Cote, Jan 18, 2024

When generating leads online, one of the most powerful tools to leverage is webhooks to seamlessly transfer leads from advertising platforms to databases....